ABOUT THE PANACHERY

Hey there! I’m Anna, the brains and heart behind The Panachery. The name comes from “panache”: that certain confidence and flair in personal style.

Originally from Moscow, with roots across Russia, Ukraine and California, I’ve spent the last two decades living internationally in the Netherlands. I’m a mom, a single entrepreneur and a true citizen of the world. I’ve built The Panachery around something I value myself: creating a life on my own terms.

I’ve curated more than 300 wardrobes for women and men, and I’ve learned that getting dressed is rarely just about clothes. Your lifestyle changes, your career changes, your body changes - and sometimes your wardrobe simply stops making sense.

My job is to make it simpler. I help you develop your personal style, create the image you want to project and build a wardrobe system that actually works for your life.

My background in Psychology also shapes the way I work. I’m interested in the person behind the wardrobe, including the habits and behaviours that influence how we shop and dress.

I’m big on efficiency, constantly developing my knowledge and using new tools and technology in styling. But ultimately, good style starts with understanding you.

I deliberately keep my client list limited, because personal styling only works when it is truly personal.

My mission is simple: to help you look like yourself - just better.

If you’re wondering whether you actually need a personal stylist or whether we’re the right fit, have a look at my articles and guides to get a feel for how I think and work.